MP3 Audio Sample
Susan M. Weinschenk, PhD, explains how to use the art of persuasion to get what you want in this must-listen guide.
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do—even getting people to want to do the stuff you want them to do?
In this book you'll learn the seven drives that motivate people: The Desire for Mastery, The Need to Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks of the Mind. For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn:
Running time 7 hrs 18 min