George Lakoff
George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley and a senior fellow at the Rockridge Institute, a think tank in Berkeley. He is the author of Don't Think of an Elephant! Moral Politics, and Whose Freedom? and coauthor of Thinking Points: A Progressive's Handbook, as well as many books and articles on cognitive science and linguistics. He lives in Berkeley, California.