Maddie Bailey

Maddie Bailey and her sister, Alice, quite literally hail from a London plant and flower dynasty—their grandfather was a Dutch flower merchant and nursery owner, and their mother the celebrated horticulturalist and author Fran Bailey. Maddie and Alice head up Forest London, a cult plant and homewares shop with two sites in South London, along with a flower shop. With a lifelong and in-depth knowledge of houseplants, the sisters sell anything from the Insta-ubiquitous monstera to the kinds of cacti that the ever-growing plant-nerd community hunt high and low for.

Their first book, The Green Indoors, was published by Hardie Grant in May 2021.