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Pete Blackshaw

Pete Blackshaw is executive vice president of strategic services at Nielsen Online. A former co-leader of interactive marketing at Procter & Gamble and a graduate of Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. Pete is a biweekly columnist for the Click Z Network, cofounder of the Word-of-Mouth Marketing Association, founder of the consumer feedback portal PlanterFeedback.com, and the author of ConsumerGeneratedMedia.com, which has been named one of the top 100 marketing blogs by Advertising Age magazine. He lives in Cincinnati, Ohio, with his wife and two children.

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