Russell Schwartz

Russell Schwartz is associate professor at the Dodge College of Film and Media in Chapman University where he is the lead marketing professor in the Creative Producing Program. He is also coprincipal of Pandemic Marketing which provides strategic consulting to the motion picture industry. Recently he was president of Worldwide Marketing for Relativity Media and was formally president of marketing at New Line Cinema, where he created and managed the marketing campaigns for over seventy films, including the Lord of the Rings trilogy, Wedding Crashers, Elf, Hairspray, and The Notebook.