Sarah Newcomb

Sarah Newcomb, PhD, is an expert in the psychology of financial decision-making. As a behavioral economist at Morningstar, Inc. she works to integrate behavioral science into financial management applications. Dr. Newcomb holds a PhD in behavioral economics, a master's degree in financial economics, and a master's certification in personal financial planning. Through speaking, writing, and product development, she aims to translate the findings from scholarly research into practical and useful tools for everyone. She lives with her daughter in Washington, DC.