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Short Synopsis
Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper Miller shares with listeners her thoughtful insights on this influential segment.

Full Synopsis
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

Black STILL Matters in Marketing

Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Author Pepper Miller

Narrated by Allyson Johnson

Publication date Dec 18, 2018

Running time 7 hrs

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