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Short Synopsis
The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. In this book, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies.

Full Synopsis
The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their newcompetitors.

"Perkins's silky British accent lends authority and heft to the book, and his pacing and pronunciations are impeccable." ---AudioFile

China's Next Strategic Advantage

From Imitation to Innovation

Author George S. Yip, Bruce McKern

Narrated by Derek Perkins

Publication date May 10, 2016

Running time 10 hrs 3 min

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