Short Synopsis
International sales expert Grant Cardone shares his proven strategies to boost sales, increase margins, and create profits—even in the toughest of economic climates.

Full Synopsis
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services—despite the economy—and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include:

•     Converting the Unsold to Sold
•     The Power Schedule to Maximize Sales
•     Your Freedom Financial Plan
•     The Unreasonable Selling Attitude

"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions." ---Dr. Tony Alessandra, author of The Platinum Rule

"Grant Cardone's new book is a must-[listen] if you want to be first, if you want to be the best!" ---Todd Duncan, author of High Trust Selling

"I love Grant Cardone's book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says." ---Warren Greshes, author of The Best Damn Sales Book Ever