Short Synopsis
The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios, and the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it.

Full Synopsis
The Pixar Touch isa lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternityof geeks" who shaped it. With the help of visionary businessman Steve Jobsand animating genius John Lasseter, Pixar has become the gold standard ofanimated filmmaking, beginning with a short special effects shot made atLucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, andothers. David A. Price goes behind the scenes of the corporate feuds betweenLasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobsand Michael Eisner. And finally he explores Pixar's complex relationship withthe Walt Disney Company as it transformed itself into the $7.4 billion jewel inthe Disney crown. 

"Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting.... This is an inspiring tale." ---The New York Times

"A most fascinating and entertaining story of how a struggling little company overcame many odds to become a major Hollywood entity." ---Library Journal

"A heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out of it." ---Kirkus Starred Review

Library Journal Best Business Book of 2008

Kirkus Review