Short Synopsis
From Ed Hardy himself, a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.

Full Synopsis
"Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From Los Angeles to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.

In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multibillion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.

Ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.

"Great insight…I couldn't put this book down once I started reading it! A truly great American success story that shouldn't be missed!" ---Ace Frehley

"Hardy broke the mold. . . . As this book shows, he is bad to the bone." ---Lita Ford

"Gaps that once were divided are now unified as a result of his work." ---Dave Navarro, lead guitarist for Jane's Addiction

"With a rasp in his voice, Johnny Heller sounds in many ways just like Hardy, and it’s clear why he was chosen as the narrator. Hardy’s nonchalant attitude about his beginnings and even his success is captured by Heller, who can deliver a light and laid-back tone." ---Publishers Weekly Audio Review

"Johnny Heller has just the kind of subversive voice that this offbeat book deserves. . . .The best part is that he's engaging and sounds as if he's having a lot of fun." ---AudioFile