Bridget Brennan

As the CEO of Female Factor Corporation and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, Bridget Brennan is one of the world's foremost experts on the subject of women consumers. In addition to winning numerous awards for her work, she is an acclaimed speaker on the subject of marketing and selling to women, and a dynamic presence at industry conferences and universities worldwide. She also is a contributing writer on the subject for Forbes.com and PGA Magazine.